Tuesday, August 02, 2016

Rush Limbaugh Still On Top

There have been recurring noises from his detractors that Limbaugh is washed up, on the way out. I have heard this quite a bit here in Peoria.

This will not be good news for those folks although many will likely ignore or discount it.

In 2016, the top-rated program has experienced significant year-over-year audience growth with Persons 12+ (+27%), Adults 25-54 (+18%), Adults 18-34 (+27%) and Women 25-54 (+27%), and average quarter hour audience levels are up double and triple digits in many markets, including New York (+155%), Chicago (+76%), San Francisco (+63%), Houston (+33%), Atlanta (+40%) and Miami (+50%) (Source: Nielsen Audio, JAN-JUN Avg 2016 vs 2015, PPM, Exact Times, AQH). Ad revenue for The Rush Limbaugh Show has also increased by 20% over last year, and the show continues to be the number one program in Talk radio.


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